VW wants to be like Apple

Post by **Kev** » Fri Jan 20, 2012 12:48 pm

Volkswagen wants to become the automotive equivalent of Apple with its new car designs, according to the man behind the looks of the new Volkswagen CC.

Speaking at the CC’s launch in France, VW CC exterior design chief, Martin Kropp, said: “You have Apple and you have other products. This is what VW wants to be.”

Kropp said inspiration for the styling revisions to VW’s revised swoopy four-door came from Mont Blanc fountain pens, Apple products and designer watches.

“You enjoy looking at all these products,” he said. “You know there is the function and engineering behind the products, but you also enjoying looking at them. You want simple designs and this is what we’re trying to achieve.”

Kropp said that VW design was now at the stage where small technical improvements could help differentiate the German brand from its rivals. “We’re now looking at the fine details to really push ahead,” he said. “The head and tail lights of the new CC for instance now have lots of fine lines and intricate styling details.

“The CC is one of the last VWs to get the new corporate face, but everything has been improved in the quality of the look. We’ve taken inspiration from the Phaeton for it.”

mike-p · Post by **mike-p** » Fri Jan 20, 2012 5:04 pm

Ahhh I love the sound of Marketing bollocks in the afternoon

It sounds like........

Bollocks

(with apologies to Robert Duvall in Apocalypse Now)

Cuprabob · Post by **Cuprabob** » Fri Jan 20, 2012 5:57 pm

Does that mean VW owners will need to become sheep?

mike-p · Post by **mike-p** » Fri Jan 20, 2012 7:32 pm

Naaaaaaaaaah!

KenzoPL · Post by **KenzoPL** » Fri Jan 20, 2012 7:48 pm

Cool. They better be replacing broken cars with new ones (like Apple does with their products) :-)

wigit · Post by **wigit** » Mon Jan 23, 2012 11:32 pm

i-rony more like in the case of the CC, the company car for those who don't quite make the grade for 4 rings or munich's offering

that said if the Up GT is more like it and i have a feeling one of these will be ordered to replace the sh'tty in the city

business manager · Post by **business manager** » Fri Aug 30, 2013 11:40 pm

I don't think so. Nobody wants to be apple anymore.

viper gas · Post by **viper gas** » Thu Sep 04, 2014 5:00 pm

I never liked apple. I'm an andriod all they way. But that's for phones. I hope vw don't go all apple. Maybe they'll call their mechanics apple genius' s. Lol

mikeselectricstuff · Post by **mikeselectricstuff** » Tue Jan 27, 2015 7:47 pm

So....
all add-ons to be authorised and taxed by VW
GPS locks out the engine if you go near a different make's dealership
No service information or tools available to third parties
All fluids come in bottles with RFID tags so you can only use theirs

No thanks.

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